Escape from Tarkov is skyrocketing on Twitch. At times, almost 200,000 viewers watch channels on which the hardcore shooter is streamed. This makes Escape from Tarkov the most popular game on Twitch - not a bad performance for a game that's been in Early Access for three years.
While EFT has always generated a certain amount of interest on Twitch, the heavy jump is still a specialty. While some of this may be due to increased audience interest, the bulk of the surge is more from targeted marketing.
Escape from Tarkov is suddenly enjoying huge success on Twitch. (via twitchmetrics.net) Escape from Tarkov is suddenly enjoying huge success on Twitch. (via twitchmetrics.net)
Great streamers play Tarkov
Developer Battlestate Games is beating the drum for the three-year anniversary of the early access start of the hardcore shooter. The Russian studio has apparently targeted streamers on board. Big names like Anton, DrLupo, Sacriel, MrGrimmmz, Pestily and Cohh Carnage have been streaming Escape from Tarkov more and more for days. At the same time, they attract a large audience that is enthusiastic about the hardcore shooter.
At the same time, the developers are distributing Twitch drops: Here viewers of certain streamers receive gifts for the game, such as weapons and equipment, at the turn of the year. To do this, you have to connect your Twitch account to your Tarkov account and watch one of around 200 participating streamers.
The fact that viewers come and stay is certainly also related to the twitchability of the gameplay. On the one hand, Escape from Tarkov can seem overwhelming for players, especially at the beginning. It takes a lot of time and dedication to play successfully. On the other hand, this also means that Escape from Tarkov occasionally makes exciting video and streaming material, especially when someone plays who has mastered the game.
This is how Escape from Tarkov plays
Read our latest preview if you want to learn more about Escape from Tarkov's gameplay. In a nutshell: Tarkov is a hardcore shooter with survival and role-playing elements for multiplayer, which is heavily designed for realism and authenticity. You carry out raids in instanced areas in order to get hold of as much valuable equipment as possible. To be able to keep the stuff, you have to come out alive, which is made more difficult by changing exits.
Other players try the same thing as they try to get your expensive stuff off your hands. Sometimes this goes faster than you would like, as Escape from Tarkov simulates complex injuries and an aimed shot can mean the end of you. If you die and no helpful friend takes your equipment with you, it is lost. The high entry barrier and the tactical demands make Escape from Tarkov a risky and intense game experience. And this makes streamed gameplay potentially entertaining.
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Escape from Tarkov - view screenshots
Why now?
The question of why developer Battlestate Games is starting an offensive marketing now of all times could be related to the open beta, which has been postponed several times. In our interview, Chief Developer Nikita Buyanov stated that the postponements were made because they wanted to ensure that Escape from Tarkov makes the best impression on new players.
So it is conceivable that the Open Beta is imminent. However, this information is not official. We have asked Battlestate Games for information and will update this message if we respond.
In any case, the timing would match the developers' earlier statements. Accordingly, the Open Beta should take place after the long-awaited player hideout has been integrated. This has happened with the latest update 0.12 for Escape from Tarkov. We will keep you informed about further developments on this topic.
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